News

WE tv's Cute Kids iPhone App Still Downloaded Even After Contest Ends

Monday, 22 March 2010 05:52

The Elettro Interactive-produced WE tv Cute Kids Photo Voting Contest launched earlier this year has come to a close recently, and as with all the photo voting contests Elettro Interactive has created for WE tv, it was a resounding success. However, albeit the contest may have ended, the Cute Kids iPhone mobile application is actively downloaded at the Apple iPhone Apps Store. High-quality photos uploaded and amassed during the run of the online contest amount to over 10,000 and are still available through the iPhone app.

Online photo voting contests are Elettro Interactive's most popular marketing venture as they are always planned in such a way that they effectively capture a particular brand's target audience through the ease with which entries can be submitted. The sheer number of uploads generate excitement among the audience which is measurable through per user tracking. This system allows WE tv marketing to calibrate audience response. These contests are more than likely also supported by mobile apps. Elettro Interactive designs and creates only top of the line high-definition mobile applications for iPhone, iTouch and iPad.

Elettro Interactive Designs Medical Website and Mobile App

Saturday, 20 March 2010 06:35

Dr. David Dunlap, backed by his team of medical experts, partnered with Eletro Interactive for the latter to design and a produce a website that people experiencing common skin conditions can go to consult for first-line advice and possible diagnosis at any given moment to determine possible rashes you may have. Diagnosis is given after the patient answers an online quiz aimed to outline existing symptoms. As you answer questions, you reduce possible rashes off the list and at any point in the Q&A you can see the possible rashes you might possibly have.

The website is further supported by the What's My Rash? mobile application which is set to be launched soon and will be available for downloading at the Apple iTunes Store. The app is not only useful tool for people with skin conditions, but it is also ideal for medical practitioners, medical students, caregivers, outdoor enthusiasts, parents and just about everybody else who wishes to have a proactive disease prevention health tool right at their fingertips.

Elettro Interactive is a leading interactive marketing agency that has extensive experience in Planning, Information Architecture (I.A.), Graphic Artwork, Frontend HTML, and backend code writing specifically .ASP/.Net, .php, & JAVA, and integration with top social networking sites like FaceBook Connect, Twitter, YouTube and WordPress. With its highly dynamic team of forward-thinking designers, Elettro Interactive now blazes the trail in mobile iPhone and Google Android apps that integrate convenience and functionality.

To be notified of the release of the mobile app, would-be subscribers can visit the following sites: What's My Rash?, Facebook and Twitter.

Social Media Marketing Services

Wednesday, 24 February 2010 23:12

Elettro Interactive is increasingly widening its scope of services being offered. New to the growing list is “localization,” which in its most basic sense is translating text from a specific language to the preferred language of the client. Elettro Interactive offers both daily management such as in the case of social network updating, and one-off documentation projects.

Range of languages available:

• English

• Italian

• Filipino

• Dutch

• German

• Spanish

• Chinese

The localization solutions Elettro Interactive is initially offering include:

• Creation and management of multi-language websites and their content

• Multi-language copywriting

• Multi-language, multi-currency e-commerce. Elettro Interactive has consultants on hand to advise you on international e-commerce.

• Multi-language iPhone, iPod Touch, iPad mobile applications

• Social Media (e.g. Twitter, FaceBook, MySpace, WordPress) in your language

Elettro Interactive is definitely on a roll. Grow with us. Get in touch with Elettro Interactive to discuss how we can help you be more successful.

Elettro-produced WE tv's "What's Your Secret?" is CTAM-awarded

Tuesday, 23 February 2010 07:00

Elettro Interactive subscribes to the adage that if one thing is worth doing, it’s worth doing extraordinarily well. With that in mind and with the use of such tools as .php & ASP/.Net Technology, Flash, and Photoshop. Elettro Interactive perpetually challenges its creative team for more adventurous avenues to improve user experience. WE tv’s “What’s My Secret – Secret Lives of Women” Interactive Blog was borne out of such a trailblazing mindset, and the mini-site has gone to win a Bronze in CTAM.com's Program Promotion and Tune-In Websites and Microsites category.

“What’s My Secret – Secret Lives of Women” is an interactive blogging platform that allows women to unload dark, dark secrets under the cloak of anonymity. Created to be a promotional tool for WE tv's Secret Lives of Women (SLoW), it aims to attract a younger viewing audience to the series. The provocative user-generated “confessional” content satisfies needs on all levels of the sectors involved: the goals of WE tv has been reached and surpassed as the series become more and more accessible to the public (the on-air premiere showed a 30% increase in women between the ages of 18 to 34 years old); the audience get to interact with each other in a fun, unusual and viral way (the site registered almost 1000 viewer secrets and 700,000 page views in less than a year); the business end is taken care of as advertisers are definitely attracted and pleased with the response: more than 3,000 comments in the first 7 months alone.

The interface of the mini-site is presented in so attractive and empowering a manner that it inspires boldness in the participants to reveal all, and that atmosphere is prevalent all through the project website as it spreads one secret at a time. The "edgy" factor is by no means a happy coincidence but rather purposely integrated into the design to target the younger viewing public as well. Elettro Interactive not only conceived the idea and produces What’s My Secret – Secret Lives of Women for WE tv, but it also provides further support with the Elettro Interactive staff continuously handling customer service for the mini-site.

WE tv's What's My Secret - Secret Lives of Women

Elettro Swims With Big Fish: Universal Music, Showtime and Warner Bros.

Saturday, 20 February 2010 04:12

Over the years, major players in the world of TV, film and music have called upon the expertise of Elettro Interactive for graphics, art design/direction and website concepts for optimum brand positioning.

In 2008, Universal Music Group, the world's largest music label, turned to Elettro Interactive for fresher design solutions for their First Play website for it to maximize its potential. Elettro Interactive conceptualized for First Play design comps hinged on only the best in terms of graphics and design. UMG also worked hand in hand with Elettro Interactive in creating a bigger presence for Nelly, a UMG mega talent. Elettro deviced an interactive blog platform that enables Nelly to easily create interactive text blogs containing live backstage and after-show photos and stage-shot concert videos straight from his T-Mobile Sidekick Phone. This allowed Nelly to not only connect with his fans even when while being away on tours but also to create real-time hype for ongoing and future projects and maximum viral exposure.

Elettro Interactive was invited by Showtime to create graphic and website concepts for the hit series, Dexter.  Furthermore, Warner Bros. Films has also sought Elettro Interactive to pitch art design concepts for both Get Smart and Where The Wild Things Are feature film websites.

Indeed Elettro Interactive sets the bar high within its own ranks. Elettro Interactive designers firmly believe that technology is a means to an end of providing users intensely gratifying visual experiences. Today as it had never been, expert art direction is not only vital for how businesses make their presence felt-- it is the make-or-break, it is everything. In the entertainment industry you must satisfy a very discriminating audience, achievable only with design concepts that encompass a wide range of topics, moods and style rules. The Elettro Interactive development team consider themselves artists and they are passionate about cultivating an artistically driven culture that flows over to every project-- project after project. Whether you are a big-name industry leader or a startup venture, Elettro Interactive will accord you world class art design concepts that are strategically sound and visually high-impact.

Click to view Nelly's Mobile Sidekick