Elettro Interactive subscribes to the adage that if one thing is worth doing, it’s worth doing extraordinarily well. With that in mind and with the use of such tools as .php & ASP/.Net Technology, Flash, and Photoshop. Elettro Interactive perpetually challenges its creative team for more adventurous avenues to improve user experience. WE tv’s “What’s My Secret – Secret Lives of Women” Interactive Blog was borne out of such a trailblazing mindset, and the mini-site has gone to win a Bronze in CTAM.com's Program Promotion and Tune-In Websites and Microsites category.
“What’s My Secret – Secret Lives of Women” is an interactive blogging platform that allows women to unload dark, dark secrets under the cloak of anonymity. Created to be a promotional tool for WE tv's Secret Lives of Women (SLoW), it aims to attract a younger viewing audience to the series. The provocative user-generated “confessional” content satisfies needs on all levels of the sectors involved: the goals of WE tv has been reached and surpassed as the series become more and more accessible to the public (the on-air premiere showed a 30% increase in women between the ages of 18 to 34 years old); the audience get to interact with each other in a fun, unusual and viral way (the site registered almost 1000 viewer secrets and 700,000 page views in less than a year); the business end is taken care of as advertisers are definitely attracted and pleased with the response: more than 3,000 comments in the first 7 months alone.
The interface of the mini-site is presented in so attractive and empowering a manner that it inspires boldness in the participants to reveal all, and that atmosphere is prevalent all through the project website as it spreads one secret at a time. The "edgy" factor is by no means a happy coincidence but rather purposely integrated into the design to target the younger viewing public as well. Elettro Interactive not only conceived the idea and produces What’s My Secret – Secret Lives of Women for WE tv, but it also provides further support with the Elettro Interactive staff continuously handling customer service for the mini-site.
Over the years, major players in the world of TV, film and music have called upon the expertise of Elettro Interactive for graphics, art design/direction and website concepts for optimum brand positioning.
In 2008, Universal Music Group, the world's largest music label, turned to Elettro Interactive for fresher design solutions for their First Play website for it to maximize its potential. Elettro Interactive conceptualized for First Play design comps hinged on only the best in terms of graphics and design. UMG also worked hand in hand with Elettro Interactive in creating a bigger presence for Nelly, a UMG mega talent. Elettro deviced an interactive blog platform that enables Nelly to easily create interactive text blogs containing live backstage and after-show photos and stage-shot concert videos straight from his T-Mobile Sidekick Phone. This allowed Nelly to not only connect with his fans even when while being away on tours but also to create real-time hype for ongoing and future projects and maximum viral exposure.
Elettro Interactive was invited by Showtime to create graphic and website concepts for the hit series, Dexter. Furthermore, Warner Bros. Films has also sought Elettro Interactive to pitch art design concepts for both Get Smart and Where The Wild Things Are feature film websites.
Indeed Elettro Interactive sets the bar high within its own ranks. Elettro Interactive designers firmly believe that technology is a means to an end of providing users intensely gratifying visual experiences. Today as it had never been, expert art direction is not only vital for how businesses make their presence felt-- it is the make-or-break, it is everything. In the entertainment industry you must satisfy a very discriminating audience, achievable only with design concepts that encompass a wide range of topics, moods and style rules. The Elettro Interactive development team consider themselves artists and they are passionate about cultivating an artistically driven culture that flows over to every project-- project after project. Whether you are a big-name industry leader or a startup venture, Elettro Interactive will accord you world class art design concepts that are strategically sound and visually high-impact.
For the past three years, Elettro Interactive has been conceptualizing and producing high-traffic Photo Voting Contests for WE tv. In line with Elettro Interactive’s core vision of creating ‘only world-class promotions’ for every client, Elettro created its second iPhone mobile application “Rate Cute Pets” in tandem with WE tv’s second Picture Perfect Pet Contest which ran from January 11 to February 22, 2010 with over 1,000,000 photos ranked in less then 43 days. The contest calls for pet lovers and photography aficionados to send in their best digital photos for a chance to win the $2500 grand prize, and a WEtv Prize Pack worth $250 for the runners-up. Everybody can vote for their favorite photos either online or by downloading the contest app to an iPhone or iPod Touch and voting from the mobile device. Downloading the contest apps are free and include WE tv’s full streaming promo videos featuring highly interactive video scrubbing abilities.
Mobile applications are a breakthrough product that brands can utilize to redefine how they make their presence known. The mobile has evolved to become a valuable and conveniently portable venue for more interaction with the rest of the world. Through mobile apps, people read the news, play games with anyone halfway across the world, measure and regulate their health, listen to and share music with friends—anywhere, anytime. With more than a billion iPhone apps already downloaded, it’s vital for one brand’s survival to be a player in the mobile app world.
Elettro Interactive’s development group, by leveraging all the Apple SDK tools, creates high-fidelity mobile apps for brands to improve and increase their exposure to the masses. These apps are viral with easy way to share App content on your FaceBook, Twiiter, MySpace and other latest social networks (often proactively suggested by Elettro Interactive) so that the brand’s videos, photos, music, news, events, schedule of events and newest products become highly accessible both to their existing and potential audience. To date, Elettro Interactive’s mobile apps remain WE tv’s most downloaded applications.
Elettro Interactive was recently commissioned by Rainbow Media to design an Interactive Corporate Milestones section for their corporate communications web site. Interactive Corporate Milestones sections are a highly effective tool for highlighting a company's value garnered over time, increasing ads sales and improving investor relations especially during presentations and discussions with potential investors and advertisers. Elettro rose to the challenge by conceptualizing and producing a fun, viral and Flash-driven interactivity platform using advanced web-designing tools such PaperVision, Photoshop and XML. The project commenced last November 2009, and Rainbow Media's Interactive Corporate Milestones section then formally went live last January 2010.
Rainbow Media is an umbrella media corporation with a roster if such hugely successful names in the entertainment field, such as AMC, IFC, WEtv, Wedding Central and IFC Entertainment. Elettro Interactive, on the other hand, boasts a cohesive creative team of best-of-class web designers and high-level programmers. Elettro Interactive has the capability to customize milestones sections not only for the audience of big-name corporations, but also for musicians and other entertainment outfits who have had a series of big events they may want to be showcased in an enjoyable, viral and interactive manner. Quality of user experience is key.
Elettro Interactive is off to an auspicious start in 2010. On January 3, 2010, Elettro Interactive launched its Social Media Marketing service with an initial set of clients that includes privately owned small to medium enterprises (SMEs) such as barwinners.com, balancedplace.com, dominantdogs.com and masterthepast.com.
It is apparent basing on the amount of time people of all ages spend online - mostly on Facebook and Twitter - that a major marketing focus for 2010 will be on social networking, and social network widgets that give users an interactive utility especially for sharing. Elettro Interactive Social Media Marketing is aimed at getting SMEs started or upping the ante on their social media efforts through web merchandising and social media marketing tools. Elettro Interactive also has the dynamic capability to develop viral exposure for SMEs and larger companies through customized online widgets for social networking websites.
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