ISSUES / PROBLEMS
These are the items that stand out to us, that could be improved and respectfully made better. Specific spots with wide room for improvement.
- Domain Authority Score: 2 – Very Low
- Links back to website: 7 – Very Few
- Domain Website Hosting Speed Score: 9 (out of 100) – SLOW
- Domain Authority Score: 2 — this is uber low. It makes sense that virtually zero traffic comes from Google.
- Website general structure and flow – The website graphics and photos are beautiful, however there is room for improvement in terms of the structure and navigation.
- PDFs are ignored by Search – The text does not help with SEO, in essence wasted excellent writing & and PDFs don’t convert with website language translators.
- Structure Limits Growth – Being the way it is its very limiting in the process of adding articles and latest projects and news type content.
- On my computer – entire first page is blank
- On my iPhone – I cannot get past that button to click to enter the site.
- Better Funnel – Driving people through the funnel to contact forms, more ways through more pages.
- Website informationally – there is very little information for Google to understand where/why this site should show up on any keywords beyond KAP SYSTEMS.
- You have information for HUMAN READERS, however you DO NOT have information that signals to GOOGLE/SEARCH.
- You have ”Informational” data, we need to inject “NAVIGATIONAL” & “TRANSACTIONAL” data
- Multi-lingual – You only have German & English, explore adding more core languages.
- More article/blog website updates more frequently loaded with Search engine specific text.
- Your Visuals are hidden away in those PDFS
- More Video & Visuals flowing through website – Do you have Raw photos and video of your jobs at any places that you are allowed to use the content promotionally in promo content?
- More job montage videos
- Larger text descriptions, and more of them. (Meaning: more words)
- .Systems – is BAD For RANKING Competitiviness
- .de if germany only OR
- .com if more then germany
- So basically we recommend ditching KAP.SYSTEMS and going with something like KapTech.com KapTechnology.com I’m sure there is something KAP_____.com we can find that serves you well.
- KAP is pretty much non-existent on Social Media – this doesn’t look good when references go to ”Check You Out” after you were referred to them to evaluate if they choose to accept the reference given to them. Its very standard.
GOOGLE MY BUSINESS
- Google My Business – Optimize ALL of your Google My Business locations around the world, and pumping posts/content constantly onto your Google My Business profiles worldwide.
- I cannot find you in Germany when I search for your business.
- Do you have any other offices in other countries?