Case Study Music Artist

Hip Hop Musician

Case Study of Elettro branding and marketing services


South Florida rapper PBG Miami tasked Elettro with complete branding and social marketing make-over & take-over in preparation for the song ‘Paidah‘ release event at nationally famous Cool & Dre studios.  PBG Miami, the business man, has Elettro Incorporated create all branding for the newly launching, Florida Gulf Coast crab restaurant ‘CrabTrap 239‘ and a commercial crab sales corporation called Covenant Crab distributing A+ highest quality crabs from Gulf Coast.

See  PBG Miami on Facebook & Instagram

‘Paidah’ CD Artwork

Event 8 ft x 8 ft ‘Step & Repeat’ photo wall

Screen Shot 2016-10-23 at 9.36.07 AM
Abebe Lewis – Top Miami Promotor, PBG Miami – Artist, Cool – ‘Paidah’ Producer, and model at
Cool & Dre ‘House of Stoli’ Solid Sound Music Studios in North Miami, FL

Large Posters

Elettro Incorporated produced all artwork

Complete branding of:

  • PBG Miami – The Artist
  • Paidah – The Song being released
  • CrabTrap 239 – Fort Myers, FL new restaurant
  • Loaf of Bread Records
  • Loaf of Bread Films
  • Covenant Crab
  • LOB Artist Yo Baby

  • Event Video Production
    • Shoot video and photography
    • Organize all of artists videos – current and past content
    • Produce multiple videos for social media and professional distribution
    • Collected photos and videos from other event production crew
    • Help artist establish organized video library making future video production easier and p0ssible

  • Social Media
    • Setup all key social media profiles
      • Facebook
      • Instagram
      • Google +
      • YouTube
      • SoundCloud
      • Twitter
      • Snap Chat
    • Daily curation and publishing of professional quality photos & videos
    • Created and ran multiple concurrent Facebook & Instagram ad campaigns
    • Daily Facebook & Instagram post boosting
    • Pre-event promotion, social setup and social advertising
    • Facebook cross-promotion from our fleet of established Facebook pages and high exposure partners
    • Strategy for social media give-aways – encourage increase in fan engagement
    • Online banner ad production

Screen Shot 2016-10-23 at 9.26.49 AM

Elettro Incorporated produced all artwork & production of:

  • Physical branded items – ‘Swag’ and products for sale
    • Screen printing – t-shirts & sweat outfits
    • Embroidery – shirts  & hats
    • Stickers
    • Keychains
    • Pint glasses
    • CD & CD sleeve art
    • Step & Repeat 8 ft x 8 ft wall
    • Mounted large p0sters
    • Biography flyer
    • Business cards
    • Custom bandana designs
    •  Custom designed outfit for artist at event
    • Email marketing event invitations
    • Post event professional ‘Thank You’ gift sending
    • Event Food Menu for CrabTrap 239
  • Statistics setup and constant analysis
    • Constant optimization of ad campaigns and budget spending

Yo Baby T Shirt

What Elettro delivered

We were able to organize proper source artwork files for all the brands and establish an organized source file library.  This artist is constantly producing new videos and photography and has multiple brands, therefore, you need to be organized to enable maximum efficiency in production as you need to pull from your visual branding elements to produce compelling content for many different content distribution outlets.

To help keep production time efficient (most inexpensive) you need to be able to move fast.  In order to be able to move fast in production, you need to be well organized.  Many of our tasks leading up to the event were LAST MINUTE, we were able to deliver 100% of what was needed on time.

What Elettro Contributed…
Top world-class quality artwork and style.  Now, PBG Miami is confidently equipped with stunning brand logo artwork where he is empowered to be able to produce any possible branded items that would require his logos in scalable professional file formats.  So as he runs the marketing aspect of his business, he has amazing brand foundations to work from.   He has a wide variety of assets to utilize for future publicity events.    From this branding foundation he can maintain fast momentum and continue an efficient path of marketing and advertising.

PBG Miami Gained…
Now when this rapper engages other top-tier national professional musicians / producers / media folks while doing his business, his branding is top-tier world-class level in every single detail helping PBG Miami communicate a world-class delivery of his materials giving him confidence and leverage when engaging his industry.