Presentation for Carsten Pfau & team

A couple of points before getting into the information.

#1 This is a custom plan tailored specifically for the Pfau projects.

#2 It’s A LOT of information, so we will be happy to perform a presentation through it all to help it make sense and to answer any questions.

#3 GranjaDirect.com is a 1-2 page website….we will be happy to migrate that site to our superior hosting environment and rebuild its structure utilizing our tools and methods to help expand its existence and help it be in a better position with Google.

#4 Thank you very much for the opportunity to pitch our services to you. Grab a Cuban coffee and dig in!

1. SCOPE OF WORK

SCOPE OF WORK

Elettro Blogger – 10 Blogs / Month per Brand
Get high-quality blog content so you can attract and convert your target audience. This blog content service includes topic ideation, professional writers, and unlimited edits. We created our rocket-fast, seamless blog writing service that provides you highly relevant, researched, professionally written content to your blog either on-demand or monthly based on your needs.

High-quality articles
Topic ideation
SEO optimization
Unlimited revisions
Clean HTML formatting
1-5 Stock image or video included

Elettro Blogger Outreach & Guest Posts (DA 10-30, mixed) – 6 Blogs / Month per Brand
Blogger Outreach Service offered by SEO experts with the purpose to improve the authority of your website only and to maximize the exposure. Our SEO experts will build the best backlinks on different websites with the purpose of increasing your audience. Analyzing the best blogs only that can provide high-quality outreaching Services for your website or business.

Powerful In-Content Links – Link placements on articles that have built strong authority.
Strong Websites – The domains we outreach to will move your keyword rankings closer to the 1st page and have organic search traffic.
White Hat SEO – All the work we do is white hat, which means you’ll never get penalized by Google
Niche Websites – We will outreach relevant sites related to your niche and secure an authority backlink
Magazine Quality – 100% unique and High-Quality content from our own writers.
No Duplication – We keep a history of all your orders so we never duplicate placements per domain.

Elettro Infographic Design – 1 Infographic / Month per Brand

Fully Branded – We will design infographics to match the colors of your website brand.
Beautifully Designed – Every infographic is beautifully created by our own trained designers.
Premium Icons – We create and use premium graphics and icons for superior quality.

Elettro Video Editing – up to 5 Promo Videos / Month per Brand (Our Guys Will Make Them)
Our team will give their best to create an engaging, high-quality live-action video that will fulfill your marketing needs and desires, making the most out of your budget & vision. Our team is conformed of multidisciplinary talent that has worked around the world, enriching our approach and perspective. We will request access to ALL possible video content from you as well as recommend certain types of video/photography shot by some local video people you already work with in Paraguay.

Full HD resolution
Custom color
Commercial use
HD Footage

Elettro Business Listings – 34 Key Citations(First Month) and 20 Local Citations / Month per Location
Local directory citations are the bread and butter of local SEO. Our local business listing packages are designed to be the best in the business.
With our careful, manual submissions, we make sure you are in the BEST directories for your niche and market.

Consistency – Consistent citations every time. We have exhaustive systems in place to make sure we never miss.
Researched – No order is ever the same. We spend hours researching your city, niche & competition before building a thing.
Communication – Using internal, and advanced 3rd party ticketing systems, you’ll never find yourself out of the loop.

Elettro PPC – Google Ads (Adwords) PPC Management Services
Drive high-quality traffic to your custom-built landing page and produce leads on autopilot. Lead generation made easy through Elettro PPC. Fully managed and turn-key lead generation system for any size business.

Campaign Design & Pre-Optimization
We expertly design your campaigns and use our unique pre-optimization process to launch ahead of the curve. This smart strategy saves you money right out of the gate.
Search Term Optimization
In our second phase of optimization, we continue to refine campaigns and ensure that we’re only advertising on qualified traffic.
Traffic Sculpting
As we get more data, we break out ad groups and laser target prospects. This not only increases CTR (click-through rate) but lowers CPC (cost per click).
Performance Optimization
After we get enough clicks and time, we can tell what keywords prove out and what to cut. We optimize campaign performance.
Scale
As we find more winning combinations, the testing never stops. We keep rotating ad copy until the new contender beats the winner, which means your ads are getting better all the time. This allows you to scale your campaigns at the highest ROI.

Elettro Press Distribution – 1 article for Month / per Brand
Get a press release professionally written and distributed to 30,000+ journalists as well as the Associated Press, resulting in hundreds of links from real news sites. A Press Release is a great way to get the news out about your business and get high-quality backlinks at the same time! With Elettro Press, we take your business or an event and turn it into a high-quality article called a Press Release.

Then we will seed this article through multiple, high-quality news distribution channels. Hundreds of news outlets will pick up your Press Release and publish it on their site resulting in a multitude of high quality, diverse links from very authoritative, real news sites.

These links bring authority, trust, and diversity to your link profile.

On top of that, clients love press releases and are impressed when you can show them all the traction you’ve gotten them!

Elettro Second-Tier Backlinks – 50 Posts on High DA Sites / Month per Brand
These Second-Tier Backlinks can help increase the authority of your best backlinks. Boost gets you in content links on high DA domains to supercharge your 2nd tier.

You can use it multiple ways:

1) Boost up your backlinks: Sometimes you get a link with nice domain authority, but it’s a brand new page with low authority. You can use Elettro Second-Tier Backlinks to power up the guest posts the pages of the guest posts.

2) Rank secondary properties: Help to rank a Youtube video, Facebook page, Local directory, or other secondary property.

Elettro Syndication

List your brand on 100 big USA websites
Elettro Syndication gives a direct line to thousands of new readers. Creating and submitting content & we’ll guarantee to get it published on 100+ high authority news sites across the US.

Guaranteed Distribution & Placement, 100+ News Sites, NBC, FOX, ABC, CBS & More.
You’ll be featured on major publications across the US, so make sure you’re audience knows that you’ve been featured!
Grow Referring Domains

Elettro Brand Protection

Protects your text – Protect your unique text content from people trying to plagiarize your text.
Social Media Profile Creation – blocking out your profiles across many many social networks and websites.

Your brand is one of the most important assets in your business. Taking the right steps to secure it is pivotal. By registering all your social profiles with Elettro Brand Protection, you prevent anyone else from taking your username. After we’re done registering your brand, you’ll be everywhere! From social sites to video and blogging sites, you’ll have your brand ready to rock. We’ll register all your necessary accounts for you so you’re ready to go, saving you the crucial time it would take to do it yourself. Not only does increase visibility for your name, you’ll also be getting high-quality backlinks back to your main site! Many of these sites are High PR, authoritative, and trusted sources–The top sites on the web.

Elettro Keyword Rank Tracker
Knowing where you stand in search results is essential to know how successful your SEO campaign is and understand what you should do next. With our keyword tracker, you can get monthly updates of all your keywords to monitor how your campaigns are progressing. With incredible accuracy, speed, and ease of use, our Keyword Rank Tracker is the best tool to help you track your SEO progress. We built in all the bells and whistles you’ve been looking for.

Elettro Reputation Manager
Elettro makes it easy for you / your clients to get more reviews and enhance your online reputation. We will send personalized campaigns that gather valuable feedback and guide customers to write reviews on the sites that are most important to the brand. Online reviews are one of the most important factors when it comes to a successful search strategy.

We Keep track of your reviews across the review sites that matter to you in one easy-to-understand report. Monitor the growth in reviews, fluctuations in star ratings, and receive valuable new review alerts so that you can respond to feedback rapidly.
We create email to contact your customers and invite them to give feedback on your service (using a 0-10 rating), then direct them to your chosen sites to submit reviews. Every email and landing page can be customized with the logo, colors, and text to match any brand.
Beautifully display your customers’ reviews from across the web on your own website to deliver powerful social proof and drive up conversion rates.

Elettro Social Media Management – 20 to 30 posts per month / per brand
We provide professional social media management for your business, product, or brand. Our Agency Social team has been a leading provider of digital marketing services We will manage your Facebook, Instagram, Twitter, LinkedIn, Pinterest, Flicker, Google My Business, etc. We will create stunning social posts, engage your audience, and grow your brand. Our process is super easy, and we handle everything.

Including:

10 Platforms
Content Creation
Hashtag Research
Content Calendar
Post Scheduling
Engagement
Follower Interaction

2. BUDGET AND TERM OF AGREEMENT

Recommended Production Budget

MONTHLY BUDGET:

$4,600/per brand ($9,200/for both brands monthly).

TERM OF AGREEMENT:

1 Year Engagement.

3. INCLUDES

Includes:

Access to our professional analytics and diagnostic reports (we obtain professional level reports) We pay for Enterprise subscriptions with these reports companies.
Website design & tech updates
Keyword competitive analysis
Best SEO Practices setup and maintenance
Website hosting included
Daily budget for Google search ad campaign
Monthly budget for guest posts
Licensed stock content (Photos, Graphics, Videos, Audio) included.
Expanded list of Elettro owned Facebook pages for extended sharing.
Core key citations

4. PROJECT OVERVIEW AND OBJECTIVES

PROJECT OVERVIEW

This project covers both brands AgriTerra.de & Ecovita-Country.com as well as us consciously assisting Carsten raise his professional brand relevance as an international business person. There will be many of the same fundamentals occurring for both brands. However, each have different audience demographics and geographic location focuses, therefore there will be some efforts that are unique to each brand. Carsten and his stature and perception of him by prospective investors is a VERY important aspect of AgriTerra and Ecovita, so we will present Carsten consistently with high esteem.

OBJECTIVES

Drive new traffic, create new leads.
Produce optimized for search and lead capture websites.
Raise Google Domain Authority scores for websites. VERY IMPORTANT.
Create better funnel for leads and facilitating data capture.
Create Social media presence across multiple key social networks.
Optimize and post to Google My Business profiles worldwide.
Building branded assets library.
Increase the amount of quality sites linking back to your websites.
Setup and utilize analytics wisely to constantly tweak & improve our aim at our targets.
Use high quality internet presence to reassure referrals.
Grow brand exposure across media outlets.
Try and expose prospects to brands multiple times.
Competitive research.
Closing the content gaps with competitors.

We are focused on expanding exposure of these brands, improving and increasing new use acquisition, increasing cold leads from internet over time.

5. EXTENSIVE KEYWORD AND COMPETITIVE RESEARCH

EXTENSIVE KEYWORD & COMPETITIVE RESEARCH

VITAL TASK
We will dive deeper into flushing out Keywords where you should be competing and we can also do a deeper dive on assessing your competition which then will guide a lot of the steps that we will begin to take in Phase II and beyond, working on identifying content gaps between you and your competitors that we can then work on closing and surpassing them going for MORE of an Authority in the eyes of Google for these keywords and key phrases.

6. THE ELETTRO APPROACH

THE ELETTRO APPROACH

SEO is an art form that combines branding, content creation, IT, and content promotion to drive highly qualified visitors to your website.

Developing an approach that hits every note and resonates clearly requires an intimate knowledge of your brands, your properties, where in the world specifically you wish to compete for ranking in search and the direction these businesses are headed in the future.

Our creative approach revolves around the user experience. While technology, functionality and features all contribute to the overall direction and motivation for many things, the drive is how the user interacts with all the branded touch points that we can control.

Search Engine Results
Websites
Ads
Map listings
Social Media touch points.
Blog posts
Reviews
All other spots where people are exposed to our Agriterra & Ecovita brands.

We follow a creative path that begins with understanding your brand and business as best as we can. From this we create a 1 year marketing strategy plan that dovetails in with your initiatives.

7. ELETTRO TECHNICAL APPROACH

TECHNICAL APPROACH

Elettro maintains in-house software development capabilities for the platforms and technologies most relevant tot eh challenges our clients face. This includes the software development disciplines commonly in use among our client base: WordPress, PHP, Java, Microsoft .Net, After Effects, Photoshop, Facebook Content Creator, Google, Yahoo, YouTube, Facebook and Instagram ad buying systems, and both iPhone & Android Mobile App Development including the most amazing use of mobile, Augmented Reality. It also includes database engineering on all leading platforms, systems engineering for performance, security, and scalability, and a variety of disciplines related to software project management, quality assurance, and requirements analysis.

First we are eager to learn more about existing code, components, and platforms that can be leveraged in this engagement. Our first priority will be to audit the existing resources and begin organizing our documentation on what you have, the access user/pass to various things, and see what we are starting out with.

8. SEO STATISTICS AND MOBILE SEARCH FACTS

Statistics

According to SearchEngineWatch.com, websites that are on top grab 36.4% of the traffic which is missed by lower ranked websites.

SEO Stats for 2020

1. 93% of online experiences begin with a search engine.

2. Google currently holds 90.1% of the total search engine market share (Google + Google Images), followed by YouTube (owned by Google), Yahoo!, Bing, and Amazon.

3. 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.

4. 81% of people perform some type of online research before making a large purchase.

5. 47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.

6. 72% of online marketers describe content marketing as their most effective SEO tactic.

7. 75% of people never scroll past the first page of search engines.

8. 61% of internet users do research on a product online before making a purchase.

9. The average first-page result on Google consists of 1,890 words.

10. Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.

11. 70-80% of people ignore paid search results, choosing to only click on organic search results.

12. Bounce rates increase by 50% if your website takes 2 seconds extra to load.

13. Conversion rates fall by 12% for every extra second that it takes your website to load.

14. Voice search currently accounts for 10% of total searches.

MOBILE SEARCH FACTS

As of 2015, more searches are done every day on mobile devices than desktops.
87% of smartphone users use search engines at least once a day.
40% of eCommerce sales during the 2018 holiday season came from a smartphone.
The average U.S. adult spent 3 hours, 35 minutes on their phones every day in 2018.
40% of mobile website visitors will leave your site if it takes more than 3 seconds to load.

9. GEOGRAPHICAL DEMOGRAPHIC ZONES

GEOGRAPHICAL DEMOGRAPHICS

Agriterra

1st – USA & Canada
2nd – Germany / Switzerland / Austria
3rd – Hong Kong

Ecovita

1st USA & Canada
2nd – Germany / Switzerland / Austria / Spain
3rd – Hong Kong
Different approach though (many people look to have a second home in countries such as Paraguay; could be an investment, but people tend to see it more as a “plan B”)

10. SOCIAL MEDIA

SOCIAL MEDIA

Up to 3 times a week across these platforms. Which means we will need editor access to your facebook page and we will setup a profile on all these other social networks, i assume you do not have accounts at any of these.

Google My Business
Facebook
LinkedIn
Twitter
YouTube
Medium
Pinterest
Flicker
Ted
Reddit

11. GOOGLE ELEMENTS

GOOGLE MY BUSINESS

Completing & Optimize your Google My Business page with Best Practices Techniques
Syndicate posts from your Twitter/LinkedIn Posts up to 3 posts per week on your Google My Business Page (taken from your linkedin / twitter posts)
Performing geo-fencing so that you rank in those areas.
Adding images of your business.
Ensuring that your contact details are consistent across local directories.
Embedding your map on the website.
Adding schema markup code for your location within your website
Photo Updates
Google Posts
Review Responses (If you want)
Add and Optimize Services
Set up Q & A services

Google Analytics

VITAL!!! Tracking the traffic is absolutely priority one at the core of our “reading the tea leaves”, our being data driven starts with Google Analytics. You also will be able to have an app on your phone and at anytime click into the stats and see EXACTLY your traffic realtime in the moment as well as all its historical stats at your fingertips.

Google Search Console

Another element of Google that enables us to prepare certain elements of your website and a way to receive any site errors from the eyes of Google search.

Google Ads

Being strong with keyword research and data driven, we excel at the setup of Google Search Ad campaigns because we understand what to do to work the CPC down. Clicks can be so expensive however there are ways to optimize that over time.

12. GUEST POSTS

We will produce guest posts around the web every month once we have the websites in order, we will transition a lot of our resources to this task, over time this is extremely crucial for the growth of your websites’ DOMAIN AUTHORITY SCORES.

13. CUSTOM WEB PORTAL PRODUCTION ABILITIES

A quick mention about our powerful custom programming abilities.

Let’s say you would like to offer your investors a secure online dashboard that they log into to manage their account with you, they get their statistics, they can make payments via this portal. If you ever have a need for a custom billing website where people create a user ID/PASS and their own account, where we need to build it completely from scratch with custom PHP coding that needs to be secure enough to run money through it, we can do it. Let’s say you want to build a mobile app for the mobile app store due to a functionality or a set of functionalities that can only be delivered via a mobile app experience. We have tremendous experience and are completely comfortable with our ability to build complex sites if needed.

14. REPORTS

As you can see by our early analysis that we are data driven, we will be providing you with periodic reports helping you see the progress that we are making as we work in all these various pockets of the internet on the websites as well as around the web and search ranking progress.