BRAND AUDIT – Shopango
Domain Authority – 6 (really really low)
DOMAIN AUTHORITY THIS LAST YEAR HAS NO GROWTH
BACK LINKS & UNIQUE REFERRING DOMAINS
50 Referring Domains
TREMENDOUS ROOM FOR GROWTH! It recently started to pick up a little but needs to grow alot faster.
We would need to evaluate the referring domains and backlinks as well to see if any are spammy if so then we need to make some moves to tell google to ignore the ones that may be harming your score.
GOOGLE MY BUSINESS PRESENCE
This is not optimized at all if even actually setup by you all.
This is a 101 Fundamental with SEO
WEBSITE HOSTING SPEED
Google takes into consideration when ranking sites how fast the websites pull up the data of the web pages. THIS IS IMPORTANT
Your Score a 17 out of 100 — i like to aim for 80+
WEBSITE HEALTH SCORE
In the eyes of google these are fixes that could improve how google views your website. Not bad 88% those errors could be dealt with in approximately a day.
Citations are the foundation of a successful Local Search campaign. If you’re opening a new location, a proper citation building campaign can speed up the discovery process for search engines and help establish local search traffic. If you have an established location, a recurring citation build can help boost both local and organic link signals to help you stay on page 1.
THE MINIMUM A BUSINESS SHOULD HAVE IS 100 OF THEM
You have 3 of 100 KEY CITATIONS (REALLY LOW)
COMPETITORS – competitors on average have 66 citations however you selected the wrong Google My Business category — but the issues is you are competing with ecommerce platforms vs online shopping stores.