The core pillars for a city’s tourism marketing typically revolve around highlighting its unique attractions, experiences, culture, and amenities. Here are some key components:

1. Attractions and Landmarks: Showcase the city’s iconic landmarks, natural wonders, historical sites, museums, and any other attractions that draw visitors.

2. Cultural Heritage and Events: Highlight the city’s rich cultural heritage, festivals, events, traditions, and culinary offerings. Cultural experiences often leave a lasting impression on visitors.

3. Digital Presence and Marketing:  Promote the city’s hospitality industry, including hotels, resorts, bed and breakfasts, and vacation rentals. Emphasize comfort, convenience, and quality service.  Digital advertising with strong conversion tracking and ad optimization made from quality data. 

4. Accessibility and Transportation: Provide information on transportation options, including airports, train stations, public transit, and highways. Highlight ease of access for visitors, including transportation within the city.

5. Diverse Activities: Showcase a variety of activities for different interests and demographics, such as outdoor recreation, shopping districts, nightlife, family-friendly attractions, and entertainment options.

6. Local Cuisine and Dining: Feature the city’s diverse culinary scene, including local specialties, restaurants, food markets, and food tours. Food can be a significant draw for tourists seeking authentic experiences.