VLADI PRIVATE ISLANDS – Initial Client Review
What an amazing business, i have worked with Reggae & tropical imagery heavily for years, I’m experienced with hospitality, real estate, and tropics.
We have done an extensive review through multiple analytics tools that enables us to learn who you competition is as well as learn what they are doing, which enables to have data to use to build a smart plan of attack.
Vladi’s #1 Competition – PrivateIslandsOnline.com
PrivateIslandsOnline.com is the #1 website in your business and is your top competition. They have not been around as long as Vladi or have sold as many islands, however they are more in tune with SEO techniques.
Some key differences between PrivateIslandsOnline & Vladi
- Content Gap– they have more content on average per island and areas on their website. We noticed in some comparison tests where PrivateislandsOnline.com had larger descriptions
- BackLinks – they have over double the amount of referring websites. You have more backlinks, however they have a more important stat, unique REFERRING websites. The total amount of different websites linking to you.
- Languages – PrivateIslandsOnline.com presents 8 primary languages, you provide English & German online
- Competition IS DOING SEO! They are working on it, which means they will continue to pull away from you as the authority of this business and will continue to pull them up over you in search.
#1 DOMAIN AUTHORITY LEVEL
PrivateIslandsOnline 61 — this is a significant gap
Vladi 54 / Great level, however your key competition is ahead of you.
#2 REFERRING DOMAINS
This is the total amount of UNIQUE websites linking back to your websites
- PrivateIslandsOnline has 5.9k referring websites
- Vladi has only 2.9k (which is great..however your primary competition has double.) This is a VERY Important statistic.
#3 ORGANIC SEARCH TRAFFIC
As a result of these stats I just pointed out above, they are winning the ranking and the traffic game.
- PrivateIslandsOnline 122k page views (I believe in 1 month)
- Vladi only 22k page views
OTHER ANALYSIS COMPARISON
Private Island UR Score 37
Vladi UR Score 17
PrivateIslandOnline: Total Backlinks 237k
Vladi: Total Backlinks 1+Million
However a primary statistic is the amount of unique referring websites, so they have you beat 2x.
WHY NOW IS A GOOD TIME TO MAKE THE INVESTMENT IN SEO
Over the next year or two, due to pandemic the market for people’s own islands and island retreats have gotten only exponentially more attractive (to those who can afford it) which also means the competition to represent them is going to increase as well. So it’s a good time to start to make some correct new steps and step up marketing and become market authority/leader IN THE EYES OF GOOGLE and dominate.
SOME INFORMATION ABOUT YOU AND YOUR COMPETITION
#1 Site Health see yours is 54%, top 10% websites are 92% — Massive room for improvement.
#2 14,623 errors on the site.
As you can see
LARGE DUPLICATE CONTENT WEBSITE ERROR
A Major error with your website (in the eyes of Google) You have a few thousand duplicate pages from how your translation situation is organized on your website.
An example for each page you have both
See how the only difference is /en/
So for all of these pages — Google sees them as you having 2 or what they consider as duplicate content. — NOT GOOD. But is a very fixable issue.
MOST TRAFFIC IS FROM USA
A Majority of your Traffic is from THE USA. this may affect some tactics for you to consider doing to maximize your business with this fact.
WHAT CAN YOU DO ABOUT IT?
Pack up and go home. (its probably a nice Island somewhere!) Just kidding, you are a German, which means you won’t quit and you want to be #1!
You can make moves to shrink the gap and even surpass PrivateIslandsOnline.com over time with a proper plan and consistent execution of the plan for the next few years. Think of it like the tide at the ocean, you have to swim faster than the tide to get ahead, so that means you need to out do PrivateIslandsOnline.com in as many corners of the internet and media as possible. So that means on your website as well as social media.
#1 HIRE ELETTRO LONG TERM SUPPORT FOR WEB & SEO ANALYSIS & PRODUCTION
You have a long ways to go so your best bet would be to work with people who understand how to dissect your top competitor and chase them down and surpass them.
- Building Up Content
- Close the Content Gap
- Branding Mentions follow ups to convert them into new backlinks
- Add Spanish
- Social Media Production/Support
GUEST POSTS (SEO MOVE)
- What we can do is attain a certain amount of guest posts out on the web each month based upon budget, where we gain blogs to be posted on strategic websites that will work to IMPROVE http://www.vladi-private-islands.de Authority score in the eyes of Google.com.
- Add Videos to FB page, quick 2 minutes, but also LONG combined videos.
- Stream Live on Facebook (and YouTube).
- Available Video Editor
- We broadcast 30 minute / hour + blocks of videos in different random mixes
- Also I can go live on over 40+ pages at one time.
- Then all the videos STAY on the pages indefinitely
- IF — you have any partner FB pages we can go live from, i can be made editor of them and we add them to our GO LIVE list.
- My Last live stream was over 17,000 views after a few days
- Our Largest Facebook page of our 50 pages: 2,400,000 Likes Model Tahiti Cora’s Page.
- We then post the re-broadcast on youTube channel, then share across all the YouTube affiliated networks,
- Sponsorship Integration into Florida on TV Live Streams
- Blackwell Rum
I would imagine you are familiar with the founder of Island Records and owner of resorts Chris Blackwell, he has literally the best Jamacian rum this side of the blue mountains.
- Its just brainstorming but I have a feeling they may be interested in some sorta promotional association possibly, Chris owns 5 star resort(s) in Jamaica, maybe you list them in your site.
- Elettro Sand Art
Our world class sand artist is based in South Florida. A traveling sand artist, who does MASSSIVE Sand Paintings, Sand Sculptures, & ‘WILL YOU MARRY ME’ HUGE in the sand.
- Florida on TV – Facebook Promotion
Florida on tv streams music entertainment typically based from Florida and streams live across 40-50 Facebook pages at the EXACT same time. They can include Vladi Private Islands as a brand floated in and out of the videos, they could even work in property videos mixed in with the content of the shows. (in essence like commercials). These pages go as high as 2,400,000 likes on down in size.
- TWO FLORIDA KEY HOTEL PROPERTIES – Possible Inclusion into your listings list since you don’t have any in the Florida keys in your rental options
Two fairly basic resorts in Key Tavernier and Marathon Key in the Florida Keys – I did the website for one of them and know the owner of these resorts, perhaps you could list these properties and get some action in the keys
- Levine Team Realty – if you ever need a south florida realtor for anything
South Florida TOP NOTCH awarded realtor, classy, savvy realtor with very high customer satisfaction.
- ENTERTAINMENT TALENT HIRING
If you are looking for WORLD-CLASS Island music, we are connected to the roots of Jamaica and the blues & classic rock of South Florida scene.
Google / Facebook Advertising Campaigns
- We are exceptional at setting up ad campaigns and gaining traffic at lower CPCs creating more action for the same amount of budget.
Website is VERY NICE/ VERY CLEAN
- Blog – where articles can be stacked which we would create for you. These articles overtime will result in increased google search listings and google traffic.
- If you need website development support we are available as well.
- Content / Article Writing and Posting.
Graphics / Video Production