Existing Site Inventory
Pages, titles, descriptions, traffic, backlinks, conversions, forms, media, downloads, integrations, and legal requirements.
Website Redesign and Migration
Replace an outdated website without discarding its useful value
Elettro inventories existing pages, search signals, content, media, links, and conversion paths before building the replacement.
25+ yearsDigital production experience
Davie, FloridaSouth Florida headquarters
Senior-ledDirect production leadership
SEO + AIOSearch-ready foundation
What Elettro Provides
A redesign is a controlled migration
The visual refresh matters, but index continuity, content decisions, redirects, testing, and measurement determine launch quality.
Content Decisions
Keep, improve, combine, replace, redirect, or remove each important page through an explicit content map.
New Architecture
Build the future page hierarchy around services, audiences, proof, search intent, and conversion priorities.
Redirect Planning
Map changed high-value URLs to the closest useful replacement and avoid sending every old page to the homepage.
Launch QA
Test forms, links, status codes, canonicals, metadata, schema, responsive behavior, analytics, sitemaps, and robots controls.
Post-Launch Review
Monitor index coverage, traffic, queries, conversion events, crawl errors, redirects, and unexpected user behavior.
Direct Answer
What is the biggest redesign mistake?
The biggest mistake is replacing the visual site without understanding the old URL footprint. Valuable pages disappear, weak redirects send unrelated visitors to the homepage, search systems lose context, and measurement breaks at the same moment the new design launches.
Elettro treats the old site as a source of evidence and migration requirements, not a visual template for the new one.
Included Foundation
Practical elements built into the work
The final scope selects the elements required for the project.
- Current-site inventory
- Keep and redirect map
- New sitemap
- Responsive design
- SEO and AIO migration
- Analytics continuity
- Launch checklist
- Post-launch review
Production Process
From discovery through validation
Clear milestones connect business intent to the final delivery.
Discovery
We define the audience, business goal, existing assets, technical constraints, conversion path, and evidence needed to support the project.
Architecture
We organize pages, messages, search intent, calls to action, structured data, and production requirements before visual execution begins.
Production
We design and build the approved system, then connect content, media, analytics, search controls, forms, and required integrations.
Validation
We test responsive behavior, links, metadata, schema, accessibility, performance, forms, and conversion tracking before launch.
Frequently Asked Questions
Answers before the first project conversation
Each answer appears as visible page content and matching structured data.
Will a redesign hurt current rankings?
Any major site change introduces risk. A complete inventory, content map, permanent redirects, stable internal links, accurate canonicals, sitemap updates, and post-launch monitoring reduce avoidable losses.
Should every old page be kept?
No. Keep pages with useful content, demand, links, traffic, conversions, or business importance. Combine or remove low-value pages through a documented decision and use the correct status or redirect behavior.
Should every old URL redirect to the homepage?
No. Each moved URL should point to the closest relevant replacement. An unrelated homepage redirect creates a poor user experience and weakens topical continuity.
What access is needed for a redesign?
Useful access includes the current hosting or CMS, domain and DNS, analytics, Search Console, tag manager, forms, email routing, media libraries, third-party integrations, and existing backups.
When should the old site be taken down?
The old site should remain available until the replacement passes content, form, responsive, analytics, SEO, redirect, and launch validation.
What should be monitored after launch?
Monitor index coverage, crawl errors, redirect behavior, impressions, clicks, landing pages, conversion events, Core Web Vitals, forms, and support reports.
Related Pages
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