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Product Photography in South Florida - Fort Lauderdale / Miami / Florida Keys / West Coast |Hire Certified Product Photographer Specialist

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Product Photography Services

In general terms, a photographic production is a process in which a photographic agent or agency builds, creates, invents, manufactures, makes or develops a sequence of photos with the intention of constructing a message. This message can be reflected in an explicit or implicit way. This will be deciphered and interpreted by us, who will be the receivers. The way in which this visual scenario will be interpreted will always depend on the intention of its creator or producer.

To achieve this, the agent must take all possible resources or means to recreate his idea, depending on the scope of the project. To do so, he/she must know the equipment, models, photographic material, post-production, retouching, planning and other types of concepts that deal with photographic production. The level of creativity and originality does not have to be limited, but should never stray far from the proposed concept.
Are you still with us? In this post we will focus on talking about product photography.

What is known as product photography?

It is a type of photography that has a specific use in the electronic market, with the intention of showing in a more attractive way the items that may interest potential buyers.
This gives an important role to this element in online businesses where, by applying this method, it increases the value and transmits more visual quality of the brand. Raising the rate of consumption and interest.
If your intention is to promote your products through this medium, we will give you the guidelines so you can make your work more professional and increase your sales.

What makes product photography important for online stores?

If your intention is to promote what you sell through online media, this modality can help you significantly increase the number of customers by making a more eye-catching presentation, and not only this, it also provides the buyer with the details of the product and in turn facilitates the buying process.
Generally speaking, developing or having a website about our company or anything else is quite beneficial when it comes to selling any product. In addition to keeping us at bay in the market competition, where there is a lot of supply. One way to present our web page and make it look reliable is to add our own professional material. And this is where images come in.

What is the purpose of product photography?

Its purpose is to focus the consumers’ attention on the product. All this focused on a single element, photography. For this reason, elements such as color, size, texture and, if available, different angles should be taken into account when presenting the accessories. One thing to keep in mind is the style that represents your brand and the product you are selling.
In turn, other objectives are:

  • To interest the viewer about a product.
  • Create the sensation for the buyer of knowing the product without having to have it.
  • To present an object in an elegant and refined way.
  • Incite to buy the product
  • It is important to emphasize that the quality of the image is an important factor, a good quality photograph is more likely to be sold.

Tips to take good pictures of your products

Thoughtful lighting setups

The key and almost fundamental point is the lighting, the quality of a photograph can depend a lot on how it is illuminated, so having a good control when applying this factor, can define the quality of the final result.
To achieve good lighting, there is the option of creating what is known as a light box. This tool is used to better focus or highlight the product. The way in which this can be applied is by placing two cold light lamps on each side of the box and accompanying it with a background paper to soften the tone.

Create a good background

A good background is an essential part when taking or creating a photograph because they help to highlight or harmonize the image. Depending on the product or need that you want to achieve, there are some variants, such as:

White background

When the background is completely white, this ensures that the product being displayed is the main focus of attention, in other words: it becomes the centerpiece. As a complement, elements can be added to help stylize the scenery but without overshadowing the product. On the other hand, a photo with a completely white background makes it easier to edit the image, since the product can be cropped without any problem, allowing it to be transferred to another format.

Colored background

Contrary to the white background, the color can be applied with the objective of representing the brand and must be shades that combine or help contrast with the product that will be photographed.

Once we know how lighting works and the role it plays in taking a good photo, we can move forward in this world that is becoming more and more popular.

Types of product photography.

Studio photography

The principle of this is to show the product on a neutral, flat surface with professional lighting.
The benefits of this type of photography are that it is a less complicated way to show the product, mostly if it is one with a little creative personality. Therefore it is a good option if you don’t have that much budget or time. The psychological explanation for this type of photo for online sales is that potential customers when entering your website will be attracted to simple photos in the thumbnail on the screen. In addition to maintaining good lighting that dazzles.
You can use the psychology of color to persuade the person to visit the page more often or to access multiple products more easily. It also facilitates the sale so that the customer is not disappointed by not receiving what they expected, because you are showing the product as it is.

Every day or moving photography

It is more fun and natural way to show what you are selling in an environment that we all enjoy. The psychology of this is that people will be able to imagine what their day will be like if they buy your product. The places they will be able to go, how they will be able to use it, etc. It is worth noting that an ideal way to use this is with people in motion using the product, as this can further engage the customer by empathizing with the scene they are seeing on screen.

Scaled photography

This is very useful for potential product claims. Since the basis of this type of photography is that the content to be shown is showing the proportions compared to other things around it, therefore giving an idea of the size of the product.

Group photography

Here we are going to take the picture of several products in a group, these kinds of alternatives are excellent for when we need to sell together some product with others, like combos or offers. Or also for very small products, like buttons or rings. It has a lot of material to take and you can use it in different ways, but you must make sure that each product has its protagonism and is not left behind any of the others, as it could decrease its sale due to the low visibility it may have. You should try to make sure that the products in that group are of the same color palette or that they have a good contrast among them all, this will improve the photo and will draw even more attention.

Packaging photo

This consists of taking pictures when packing the product or simulating it. This way you show how it will be delivered and if you have eye-catching packaging, you can multiply sales.
Remember that colors are your friends and that the basis of everything is good lighting and color contrasts. With these small steps, you can create an idea of what your brand or company needs, but it is essential that you hire a professional to advise you and everything will be a total success.

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